The coca leaf has been a staple in Andean communities for centuries, serving as a source of nutrition, as an aide for altitude adjustment, and as an energy boost. However, despite its many benefits, coca is still widely associated with its illegal derivative, cocaine. This association has led to a prohibition on the international trade of coca, holding back the coca leaf’s potential to help countries in need. Yet, the coca leaf could be at the centre of a global crop resurgence if we just take the steps needed to free it. Coca-based organic fertilisers, developed in Colombia, are an innovative, cost-effective, and environmentally friendly alternative to synthetic versions.