In defense of the plug: Buying illicit cannabis may be “better” than legal weed, research shows
Many legacy-market operators are actually what should be the models for business development in this industry
Forbes (US)
Friday, April 29, 2022
Friday, April 29, 2022
Excoriated by some policymakers and by the legal cannabis industry as an unfair competitor and as a demonstration that legalization isn’t working, the illicit market remains popular with consumers for reasons of price, quality, and product availability. According to a survey conducted by Vikiana Clement, the executive director of the Cannabis Education Task Force at Brooklyn’s Medgar Evers College, so-called “illicit” cannabis operators actually performed better than their corporate competition on several key metrics, including the “triple-bottom line” of social and environmental responsibility as well as pure profit.
